Tech Expertise x Motivational understanding = Effect

Used by GE Asia-Pacific.

Technically perfect product, no consumer need: (10 x 0 = 0).
Flawed product, appeals to a need: (2 x 8 = 16).
Best result achieved by balancing both: (5 x 5 = 25).

http://nickblackonblack.blogspot.com/2009/02/formula-for-marketing-effectiveness-t-x.html

Natural Confectionery Company

Interesting post on history of Natural Confectionery Company, repositioned from 'Binkas' to hit on a insight. Massive sales growth, figures here:
http://nickblackonblack.blogspot.com/2009/02/formula-for-marketing-effectiveness-t-x.html

Reasons Companies Go Green

• Enlightened CEO
• Stakeholders pressure
• Consumer pressure
• Industry norms
• Cost rise or demand fall shock + clear cost saving
• Societal norms
• Regulatory pressure
• Environmental shock (e.g. hurricane)