Disruptive innovation: Steel Mini Mills

In The Innovators' Solution an example of disruptive innovation is steel mini-mills, e.g. Nucor. Put integrated mill companies out of most businesses. But eventually forced all integrated mills out of a given product and hence lowered prices and wiped out their huge profits.

Governments and Behaviour Change (examples)

Great blog post with lots of examples of successful behaviour change initiatives:

http://www.corporateculture.co.uk/blog/government-and-behaviour-change-2-what-examples-are-there-turning-behavioural-insight-practice