Used by GE Asia-Pacific.
Technically perfect product, no consumer need: (10 x 0 = 0).
Flawed product, appeals to a need: (2 x 8 = 16).
Best result achieved by balancing both: (5 x 5 = 25).
http://nickblackonblack.blogspot.com/2009/02/formula-for-marketing-effectiveness-t-x.html
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1 comment:
Thanks for the links Daniel.
Nick.
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