Tesco (known locally as Home Plus) boosted online sales by constructing a virtual store on a train platform. It looks like photos of the aisles in a store, and you shop by scanning QR codes on products.
Update: Ocado are going to be trying a similar 'shopping wall' idea in London.
Sources & more info:
- http://www.digitaltrends.com/mobile/south-korean-supermarket-chain-opens-virtual-grocery-stores-in-subways/
- http://www.youtube.com/watch?v=fGaVFRzTTP4&feature=share
- Ocado shopping wall
No comments:
Post a Comment