- The power of creativity and the primacy of ideas.
- Encouraging ideas from any source.
- The right of everyone to be listened to.
- The fundamental importance of effectiveness and accountability.
- Processes that liberate creativity.
- Client relationships that encourage equal status, allowing best advise.
- An organisation without politics.
- Providing opportunity, stimulation and consideration to all who work with us.
- The need for honesty, decency and integrity in all that we do.
- The obligations these beliefs place upon us.
Photo on Flickr here.
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