When Hutchison's lawyers said they couldn't legally register Orange because it was a colour, marketing director Christ Moss made them register it as a fruit.
See also Chris Moss story from Virgin Atlantic:
http://vivondo.blogspot.com/2011/12/chocolate-mousse.html
Both from Adam Morgan's (EatBigFish) article at http://www.marketingmagazine.co.uk/news/215180/
No comments:
Post a Comment