Best Buy employees are empowered to answer consumer queries on Twitter directly. They call this their Twelpforce, and have backed it up with a national advertising campaign.
The system seems to be powered by Lithium:
https://www.lithium.com/pdfs/casestudies/Lithium-Best-Buy-Case-Study.pdf
The system seems to be powered by Lithium:
https://www.lithium.com/pdfs/casestudies/Lithium-Best-Buy-Case-Study.pdf
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