The Carphone Warehouse have an eminently sensible list of '5 Five Fundamental Rules':
- If we don't look after the customer, someone else will.
- Nothing is gained by winning an argument but losing a customer.
- Always deliver what we promise. If in doubt, under promise and over deliver.
- Always treat customers as we ourselves would like to be treated.
- The reputation of the whole company is in the hands of each individual.
To that they just add passion and fun.
Source: Carphone Warehouse careers site
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