At Expedia back in the day, when packages launched, we tried a tab that said "Packages", one that said "Vacations" and one that said "Vacation Packages" - the latter increased BOOKINGs ~30%.
This if from a guy named Steven Brewer who some Googling shows used to be Software Design Engineer at Expedia, not sure when.
From a comment here: http://dustincurtis.com/you_should_follow_me_on_twitter.html (see other post)
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