Ariel 'Fashion Shoot'

Aerial put a ketchup-firing robotic arm in a Scandinavian train station. Controlling the arm via a Facebook app, you could shoot at a moving selection of white clothing. Hit the clothes and it is washed in Ariel and sent to you as a prize.

Source: http://creativereview.co.uk/cr-blog/2011/september/aerial-fashion-shoot

IKEA Sleep Hotel (Sovhotell)

An IKEA in a downtown shopping centre in Stockholm was offering tired shoppers a 15 minute snooze at the Sovhotell (Sleep Hotel). Guests were given special pillows to suit their sleeping style along with sleeping masks and headphones, all set against a soothing faux landscape.
The inspiration for the Sovhotell came when IKEA noticed some of the shoppers taking quick naps in the bedroom section of their stores. IKEA is providing single, double and even a bridal suite in its offering.

Source: http://www.trendhunter.com/trends/ikea-sovhotell-a-place-to-sleep

Haier & Target set up air conditioning pop-up store in Times Square

In July 2004 Haier was trying to build awareness of a new line of air conditioners in the US. It teamed up with Target to set up a temporary store filled only will Haier products in Times Square and offered custoemrs free delivery and other promo incentives.

Haier sold 7,000 air conditioners in 7 hours - generating media coverage and web chatter.

HBR, March 09

Time Inc and Lexus customised 'Mine' magazine

Sign up and get 5 free issues of a 36-page magazine, tailored to your preferences.

All will have Lexus ads, also with tailored messages.

https://www.timecmg.com/mine/

Promo idea: Lands' End Gift Card in a Mini-Bag

Lands' End in the US sent out a gift charge card before Xmas, in a mini-bag, mini-catalogue and gift box. The point: call up, fill the card with a gift amount, send it on in the bag and gift box.

Learnt from here: http://www.catalogsuccess.com/article/have-lands-end-sears-finally-gotten-right-almost-84035_2.html

Sadly no photos seem findable on the web.

Promo idea: Orange Rockcorp

Give 4 hours of your time to charity, get concert tickets.
And an Orange SIM-card with £20 credit to try to convert you into a customer.
http://projects.orangerockcorps.co.uk/theCollective.asp

Promo idea: Burger King Lost Wallet Promotion

Burger King ran a fun US promotion centred on a finding a 'lost wallet'.
http://www.ted.me/free-wallet-from-burger-king/