In July 2004 Haier was trying to build awareness of a new line of air conditioners in the US. It teamed up with Target to set up a temporary store filled only will Haier products in Times Square and offered custoemrs free delivery and other promo incentives.
Haier sold 7,000 air conditioners in 7 hours - generating media coverage and web chatter.
HBR, March 09
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