At Petrobas the CEO and other top managers "have joined the auditing teams that check the HSE compliance of our business and service units and new projects. Senior, executive, and general managers have participated in more than 1,000 audits, going on field trips to refineries, offshore platforms, and pipelines." [...]
"When I [CEO] step off the helicopter an at offshore platform, it's sort of like the general showing up at the barracks for the morning bed check. But employees know that I'm there because I are about what they're doing, not to catch some indiscretion. This is part of an important formal and informal trickling-down process that drives the cultural change into day-to-day operations."
'The Greening of Petrobras', Jose Sergio Gabrielli de Azevedo [CEO], HBR Mar 09
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