Lego Factory is a simple piece of software that leds you build Lego kits and then order the parts to make them. In 2008, average of 28,000 submissions were made to the website every month.
In Japan, a similar user-generated innovation platform - Lego Cuusco - is being piloted. But when over 1,000 votes are received for a model Lego will consider sending it to production and giving the designer a share of revenue.
Source: Contagious magazine, Q4 2008
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