Monday 23 February 2009

Tech Expertise x Motivational understanding = Effect

Used by GE Asia-Pacific.

Technically perfect product, no consumer need: (10 x 0 = 0).
Flawed product, appeals to a need: (2 x 8 = 16).
Best result achieved by balancing both: (5 x 5 = 25).

http://nickblackonblack.blogspot.com/2009/02/formula-for-marketing-effectiveness-t-x.html

1 comment:

Nick Black said...

Thanks for the links Daniel.

Nick.