Tuesday, 31 March 2009

Time Inc and Lexus customised 'Mine' magazine

Sign up and get 5 free issues of a 36-page magazine, tailored to your preferences.

All will have Lexus ads, also with tailored messages.


Monday, 16 March 2009

Home Visits - Iconic Action

I've heard this told by an ex-P&G employee about AG Lafley, and by a Unilever person of one of their CEOs. Either way, the CEO was said to get off a plane on a business trip to a country and insist on doing 2 customer home visits before they'd go to the office or look at the P&L.

IKEA's Ingvar Kamprad Statue - Iconic Action

When they erected a statue of IKEA founder Ingvar Kamprad in his hometown they invited him to perform the unveiling. Instead of cutting the ribbon, he untied it, folded it up neatly and handed it to the mayor. "Now you can use this again," he said.

Continental Airlines - Iconic Actions

Gordon Bethune, CEO of Continental Airlines from 1994 until 2004.

- Concerned that customer-service employees were micromanaging customers by relying too heavily on a very thick instruction manual, he set fire to a stack of manuals in the parking lot.
- After he offered each employee a $65 bonus every month that Continental placed among the top five for on-time departures, Continental jumped to fourth the subsequent month and first thereafter.

Source: http://hbr.harvardbusiness.org/2006/10/the-tools-of-cooperation-and-change/ar/5
(probably quoting from Bethune's book From First to Worst)

Wednesday, 11 March 2009

Name That Tune

Shazam uses high tech algorithms to name a tune you play it via your mobile phone.
Namemytune.com solves the same problem, by asking people to listen to clips of people humming!