BP has placed potted Aloe Vera plants in the lobby of its headquarters. Of all the green plants, Aloe Vera converts the most carbon dioxide to oxygen. As such, it embodies a core value of the BP brand: to be "green." Every day as employees walk into the office, the plants remind them of their shared corporate vision - to go beyond petroleum - and the imperative to develop renewable energy.
http://www.landor.com/index.cfm?do=thinking.article&storyid=465
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment