Monday, 6 April 2009

BP's Aloe Vera Plants - Iconic Action

BP has placed potted Aloe Vera plants in the lobby of its headquarters. Of all the green plants, Aloe Vera converts the most carbon dioxide to oxygen. As such, it embodies a core value of the BP brand: to be "green." Every day as employees walk into the office, the plants remind them of their shared corporate vision - to go beyond petroleum - and the imperative to develop renewable energy.

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