Sunday, 3 July 2011

Lloyds TSB Save the Change account - Nudge in action

Lloyds TSB have an account called Save the Change that rounds up each debit card to the nearest pound and deposits it in a savings account.

Copied from a US account? In any case, nudge economics in actions.

According to Datamonitor it was a hit (but you have to pay £5k to see the figures):

460,000 had opened an account according to a Lloyds publication in late 2010:

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