Lloyds TSB Save the Change account - Nudge in action

Lloyds TSB have an account called Save the Change that rounds up each debit card to the nearest pound and deposits it in a savings account.

Copied from a US account? In any case, nudge economics in actions.

http://www.lloydstsb.com/savings/save_the_change.asp

According to Datamonitor it was a hit (but you have to pay £5k to see the figures):

http://www.datamonitor.com/store/Product/toc.aspx?productId=BFFS0723

460,000 had opened an account according to a Lloyds publication in late 2010:

http://www.lloydsbankinggroup.com/media/pdfs/Financial_Inclusion_Report.pdf