Sunday 18 December 2011

Sony Playstation - invented in a skunkworks

This might be a useful example of a skunkworks. Investigate more if needed.

"When a strategic alliance with Nintendo collapsed, so did Sony's desire to enter computer games. But Kutaragi, the leader on the project, refused to give up. Against considerable internal opposition he set up a splinter cell within Sony, and in these hostile conditions eventually developed the console that persuaded the company to launch the PlayStation in 1994. PlayStation now generates almost 60% of Sony's operating profit."

Source: Adam Morgan's (EatBigFish) article at http://www.marketingmagazine.co.uk/news/215180/

No comments: