Wednesday, 4 January 2012

'Mere-measurement' effect

When people are asked what they intend to do, they tend to act in accordance with their answers. e.g. if they're asked if they intend to eat certain food, or exercise.

This is an example of priming - where the merest hint of an idea or object can trigger action (see also Derren Brown). Objectives characteristic of a business environment, such as briefcases, make people more competitive.

Source: Nudge book p 76-77

No comments: