Interesting article arguing that the Multi-Armed Bandit approach is better than A/B testing.
One of the comments suggests that A/B testing gets a faster result (for a given sample size), allowing you to turn off the weakest options sooner. So it could still be better for a quick experiment.
http://stevehanov.ca/blog/index.php?id=132
One of the comments suggests that A/B testing gets a faster result (for a given sample size), allowing you to turn off the weakest options sooner. So it could still be better for a quick experiment.
http://stevehanov.ca/blog/index.php?id=132
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