Friday 5 June 2020

Engines of growth

New customers come from the actions of past customers.

  • Word of mouth
  • Side effect of product usage, e.g. seeing your bag/car/clothes on the street or online. (Seeing the business you're shopping with is using PayPal to accept payments - my example)
  • Funding advertising
  • Repeat purchase
Eric Ries, The Lean Startup, p208
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