Ideas are cheap

(This post is not relevant for 99Designs people)

There seems to be this notion floating around that we've past the age of farming, and the age of making, and now we're on to the age of ideas. But trust me, I do a lot of brainstorms and we come up with great ideas all the time. It's implementing the damn things that's hard. Back to that things about alignment - keeping good people focussed around a shared goal all day every day is really rather more difficult than it sounds.

Oh, and to be fair there are a couple of other tricky bits:
- Figuring out which ideas are good ones early enough
- Predicting the future (though I hear Google will crack that soon)