Thursday 22 January 2009

Promo idea: Lands' End Gift Card in a Mini-Bag

Lands' End in the US sent out a gift charge card before Xmas, in a mini-bag, mini-catalogue and gift box. The point: call up, fill the card with a gift amount, send it on in the bag and gift box.

Learnt from here: http://www.catalogsuccess.com/article/have-lands-end-sears-finally-gotten-right-almost-84035_2.html

Sadly no photos seem findable on the web.

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