Thursday 22 January 2009

Promo idea: Dr Pepper bets when Guns 'n Roses will release album

Dr Pepper said that if Gun 'n Roses release Chinese Democracy, which was 17 years in the making, before the end of 2008 they would give everyone in the US a free can. It was released on 23 November, the only day on which the free drinks were available.

http://www.brandrepublic.com/Discipline/SalesPromotion/News/856528/Dr-Pepper-offer-Americans-free-fizzy-pop/

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