Tuesday, 15 September 2009

Rebranding & Renaming - useful examples

Someone has helpfully scanned this Marketing Week article from 2007 with good examples from successful and unsuccessful brand renaming. Including Powergen to E.on, Switch to Maestro, Jif to Cif, Coco Pops to Choco Krispies, Go to Easyjet, NTL Telewest to Virgin Media, and Andersen Consulting to Accenture.

Key lessons:
  • engage staff with the rebrand and explain what it means for them
  • make sure customers are clear on the benefit

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