Thursday 24 September 2009

Yokmok - customer co-creation of holidays

"A Spanish travel agency called Yokmok develops adventure trip ideas by first holding a beta-version exploratory trip at a reduced price. A group of their customers participate in the trip to help build the idea. This in turn builds loyalty though a key group of brand enthusiasts."

Source: www.whatifinnovation.com/SkinnyInnovation/Skinny_Innovation.pdf

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