In 2006 Best Buy experimented with some boutique store formats.
'Escape' in Chicago was aimed at youngish men with high disposable income, and featured membership which seems to have given access to the stores hangout and game playing areas as well as some ability to preview new products.
'Studio D' also in Chicago was aimed at soccer moms and focused on education and helping people do what they wanted in their life through technology.
'Eq-life' doesn't seem to have much info around, but from the photo above found on Flickr clearly had a 'v2' that was designed by Fitch. Seems to be between Habitat and Brookstones.
An article on Studio D is also available on Amazon.com here.
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Update - more now seems to be available on good. Article with info and criticising them shutting down: http://therobinreport.com/how-best-buy-blew-the-chance-to-out-apple-apple/
More photos and info from a design company: http://www.esidesign.com/work/best-buy-community-oriented-retail-stores/
More photos as part of a video: https://vimeo.com/32811220
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Info sources:
- http://www.engadget.com/2005/01/04/best-buy-goes-for-niche-buyers-with-escape-and-studio-d/
- http://gadgetopia.com/post/5017
- http://www.flickr.com/photos/bking/130930844/sizes/o/in/photostream/
- http://www.flickr.com/photos/betsyweber/198045149/in/photostream/
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