Jordan's Furniture are the Stew Leonard's of furnture. They have a few stores around Boston, which combine a furniture store with thing like an IMAX theatre, indoor trapeze school etc.
Wasn't convinced until I saw the video clips with the CEO who says:
- Most furniture stores spend 5-10% of revenue on ads, they spend 1%.
- They have very high sales per square foot.
Therefore they can spend millions on installing animatronics etc in their stores, not raise prices and still come out well. Most of the actual selling space looks pretty ordinary, but they did have a feature on the 'sleep lab' where assistants in white coats help you find the right bed - looked decent if not extraordinary.
Sources:
- http://www.jordans.com
- Preview clip of Tom Peters' video case study on http://www.enterprisemedia.com/
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