Friday, 31 July 2009

Evaluating Ideas - Eureka Ranch's Merwyn Simulation

Eureka Ranch has employed a boffin to develop a model for predicting the sales of early-stage product or service ideas. Tap in a few assumptions, give them $2k, and they'll tell you how much you'll sell. It's called Merwyn Business Simulation Research.

Not sure how much confidence I'd have in the assumptions, but interesting idea, particularly for incremental innovations.

See their web site here. Or broader Inc magazine article here.

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