Friday, 3 July 2009

'Individual Economic Value' statements at Alberto-Culver

Since 1998 people at Albert-Culver have 'invididual economic value' statements (IEVs), a sentence describing how their role contributes to company profitability. Communicates both the that individual and the rest of the company.

Not sure I love the example given, though. From a consumer relations person: "I turn every customer I talk to into a company fan".

Source: Alberto-Culver's HR Director Carol Lavin Bernick. Excellent article in HBR describing their turnaround.

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