Monday, 9 November 2009

Haier & Target set up air conditioning pop-up store in Times Square

In July 2004 Haier was trying to build awareness of a new line of air conditioners in the US. It teamed up with Target to set up a temporary store filled only will Haier products in Times Square and offered custoemrs free delivery and other promo incentives.

Haier sold 7,000 air conditioners in 7 hours - generating media coverage and web chatter.

HBR, March 09

No comments: