An automobile insurer discovered that most people, when filling out forms that ask how many miles they've driven in a year, claimed that they drove less than they actually had.
Building on the discovery that people are less inclined to cheat after being reminded of their own ethical standards, the company moved the signature line to the top of the form. Applicants who signed the form at the top of the reported driving an average of 2,700 more miles a year than those who signed at the end.
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