Monday, 11 January 2010

Business model innovation from Bon Jovi

In 2007 Bon Jovi released their album Lost Highway. To get a presale ticket to seem them play their classic hits in concert, you had a buy a download copy of the album.

Lost Highway sold 291,000 copies in its first week, the band's best ever one-week total.

No Doubt went one step further - fans buying a full price concert ticket got a digital copy of their entire music back-catalogue.

In summer 2007, Prince gave away three million copies of his latest disc, "Planet Earth," in a U.K. newspaper. Soon after, 15 of his 21 shows at London's O2 Arena sold out within an hour.

- Dan & Chip Heath in Fast Company, Apr 09
- Billboard site
- Fast Company site

No comments: