Friday, 5 March 2010

Behavioural Communication

5 key questions to answer in communications:

• How is this relevant to what I do?
• What, specifically, should I do?
• What does success look like? (What does failure look like?) [Better question: how and when will we know if we've succeeded?]
• What tools and support are available?
• WIIFM — What’s in it for me? And for us?

Since 1994, tested with over 300,000 people in 17 countries

Source: Bill Jensen,

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