Monday, 15 March 2010

Expedia - testing 'Vacations' and 'Packaging'

At Expedia back in the day, when packages launched, we tried a tab that said "Packages", one that said "Vacations" and one that said "Vacation Packages" - the latter increased BOOKINGs ~30%.

This if from a guy named Steven Brewer who some Googling shows used to be Software Design Engineer at Expedia, not sure when.

From a comment here: (see other post)

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