Sunday, 4 November 2012

Accidental innovation: Aerobie American football

IDEO's Skyline toy division built a prototype for an American football that had built in tee-wings so you can kick it off the ground more easily. It turned out that these curved wings also straightened out wobbly throws in perfect curves. "And so the Aerobie football was born, one of Skyline's most successful toys."

Source: The Art of Innovation book, Tom Kelley, p110

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