IDEO's Skyline toy division built a prototype for an American football that had built in tee-wings so you can kick it off the ground more easily. It turned out that these curved wings also straightened out wobbly throws in perfect curves. "And so the Aerobie football was born, one of Skyline's most successful toys."
Source: The Art of Innovation book, Tom Kelley, p110
Source: The Art of Innovation book, Tom Kelley, p110
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