Sunday, 4 November 2012


Coinstar started with 5 working machines that IDEO created and put in Safeway stores around the Bay area. To most peoples' surprise they worked, even though people had to first see them and then come back in again with their coins.

Marketing people had to stand by the machines and ask people "Have you seen our new Coinstar machine?"

Source: The Art of Innovation book, Tom Kelley, p191

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