Sunday, 4 November 2012

Accidental innovation: P&G Ivory soap

P&G's hugely successful Ivory soap was created by accident. A worker went to lunch and accidentally left a  mixing machine running with a batch of soap inside. When he came back, the mix had been whipped to a froth, with soap so light it floated. By chance, the new floating Ivory proved to be both convenient and popular.

Source: The Art of Innovation book, Tom Kelley, p150

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