P&G's hugely successful Ivory soap was created by accident. A worker went to lunch and accidentally left a mixing machine running with a batch of soap inside. When he came back, the mix had been whipped to a froth, with soap so light it floated. By chance, the new floating Ivory proved to be both convenient and popular.
Source: The Art of Innovation book, Tom Kelley, p150
Source: The Art of Innovation book, Tom Kelley, p150
No comments:
Post a Comment