Sunday, 4 November 2012

Accidental innovation: Kleenex

"Kleenex was intended to be little more than a niche product, essentially a disposable cold cream remover. Only when the public started wiping their noises with the paper hankies did Kimberly-Clark Corporations see the potential and begin to totally re-position its product".

Source: The Art of Innovation book, Tom Kelley, p153

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