Thursday, 8 November 2012

Best ways to get insight - Mike Harris

When I hired him to speak to a corporate group Mike Harris (First Direct founder) said the best ways to get insight were:

  • Use your own product
  • Spend a day with them
  • Talk to customer service staff
  • 1 to 1 insight
  • Prototyping
  • Watch them, e.g. hang out in a branch
AG Lafley:
  • What are they trying to get done with our products?
  • What's working and what isn't?

No comments: